Instant Messaging (IM) for enterprises: way better, faster, less expensive than sending a text message
Nearly everyone has a cell phone by now, and (maybe) nearly everyone knows by now that text messaging is an efficient way for consumers to stay in touch. It’s cheaper than calling by voice. It’s about as fast as email. But it’s not as good (read: real-time or cost efficient) as Instant Messaging (IM).
For those of you who don’t know: Text messaging is like email, but it’s meant for transmitting messages between mobile phones. It’s become a standard mobile-phone feature, but it costs about ten-cents-per-message to use it. As an email replacement for those of you who are on the go, and who need to constantly be in touch with your pals, it’s super convenient (and perhaps a bit fun, with all of the imaginative acronyms to choose from). Of course, loving text messaging assumes you don’t require an instant reply, and it assumes you don’t mind the incremental cost associated with sending a text message as trite as “TTYL” (talk to you later) or simply, “OK”.
Unlike text messaging, however, Instant Messaging (IM) is faster than text messaging. And it is as efficient as voice, but it has no additional cost when you've implemented a cellular data plan – which is why DiVitas chose to include it in our solution.
IM is a real-time exchange of information via software app, which both parties are logged into simultaneously. This means you can see who among your professional buddies are logged in at any given moment, and you accordingly can ping each other back and forth as quickly as you can say:
“meet me at starbucks to go over slides”
“time?”
“5 mins”
“ok”
Price? $.00
Text messaging has the allure of cheapness because it costs way less than making a mobile call – which can last a few minutes once you get your etiquette routine (hello, how are you, etc.) out of the way.
But text messaging can actually be super expensive. (I personally spent about $50 in overages last month alone thanks to this handy-but-spendy tool). And it’s not necessarily targeted to your professional circle, as business IM would be.
Truly, text messaging is more of a consumer thing. Think about it: Teens are famous for blowing out their parents’ monthly cell plans thanks to their text-messaging addictions: They think nothing of sending a continual stream of deep thoughts like, “LOL” and “ROFL.”
I can’t think of the last time business slides made me ROFL (Roll On the Floor Laughing) or LOL (Laugh out Loud)!
And believe me, those text messages quickly add up: According to a recent New York Times article (May 7, 2008), text messaging constituted 23 percent of Verizon Wireless revenue in the first quarter. That’s some serious coin. You don’t want that unchecked cost to be part of your business model.
Meanwhile, DiVitas Mobile Unified Communications (Mobile UC) is all about unity, saving money, and creating efficiency – which is why, as far as our solution goes, we have bypassed text messaging.
IM is as close to having a verbal conversation as you can get without hearing a voice – or reading lips – and that’s what you want to have handy as your efficient, quick, quippy business tool. And it can be tidily included in your cellular data plan. No added costs.
If you are a business professional who prefers IM to the more consumer-oriented, text-messaging method of fast-data-convo… No harm, no foul. IM is good news for all parties involved: carriers, end users and enterprises alike:
Carriers: Get to offer Mobile IM as a new enterprise application and, hence, increase the number of data plans they already sell.
End users: Get to reduce the number of text messages they send, thus lowering their monthly carrier bill. And they can still use quippy terms like LOL and TTYL.
Enterprises: Get to mobilize IM, which is now a mainstream business-communications tool. (ps. Enterprises pay for those monthly mobile worker bills, so they save money too).
IM has become a de facto, minimalist way of communicating a quick business thought or transaction. Taking IM on the road with you – where it could replace its more costly and consumerish text-messaging counterpart – is a win-win for enterprises, end users and carriers alike.